facebook advertising

Beginner’s Guide To Facebook Advertising

Imagine a way to effectively grow your business, create loyal customers, and generate leads easily. Sounds great right!!

Facebook ads are a good way you can connect with your audience and develop advanced campaign strategies. A surprising fact is that now there are over 3 million business advertisements on Facebook and this is encouraging most marketers to invest time and money to run Facebook ads.

In today’s guide, we’ll walk you through a step-by-step guide on how you can create and run ads effectively on Facebook.

Guide To Facebook Advertising

It won’t be wrong to say that Facebook has become one of the biggest marketplaces and it offers highly targeted paid advertising for brands to put their products and services in front of the audiences. Creating a Facebook ad campaign involves having a business goal which should be the reason why you’re running an ad. The next important thing is to have a proper understanding of who you want to reach. After you’ve created an audience base, you will have to plan out a budget and the type of ads you want to use in your ad campaign.

Let’s check how you can create Facebook ads.

Choose An Objective

Choosing your objective is the first thing you’ll do while creating a Facebook ad campaign. Facebook offers various marketing objectives which allow you to choose a campaign objective. Some of the objectives offered are given below:

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog Sale
  • Store Visits

facebook advertising

Target your audience

The next important step is to choose your target audience. Facebook offers you with Core Audiences option that you can use to select your audiences based on location, demographics, behavior, interests, and connections.

Set your budget & schedule

Based on your preferences, you can also choose your budget and schedule your ads. You can either choose a lifetime budget or a daily budget or schedule the period of your ads. Facebook also gives you the option of using dayparting where you can run your ads only on certain times or days of the week.

Choose your Facebook ad format

With Facebook advertisement, you get to venture out your creativity. You can use videos, images, words, or a combination of all the elements that bring out meaningful information. Each ad type on Facebook has its benefits. Some of the ad varieties that you can choose from are:

  • Single image ads
  • Video ads
  • Carousel ads and,
  • Collections

Monitor your ads

After running your campaign, monitor them for improved performances. You need to monitor the campaigns while they are running and after they have been completed. While monitoring, you can make necessary changes and find out what is working well for your campaign.

Also Read: Marketing Strategies for Custom Software Development Business

Wrapping Up

With lots of options available, using Facebook ads may seem intimidating but once you’re familiar with the process, you’ll get your hands on creating exceptional campaigns.

What are your thoughts on Facebook advertising? Let us know in the comments below

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