Crafting an online presence has become an important thing to take your business to the next level. From web development to design, there are many things you need to keep in mind to prep your new website. While your website is under construction, SEO strategy should be one of the primary considerations as it can have an impact on your website’s ranking on the search engines.
In today’s blog, we’ll have a look at some of the checklists you need to tick before engaging in an SEO campaign
How To Prepare Your Website For An SEO Campaign?
- Choose an appropriate domain name
Your domain name matters! It is as important as your business name and logo. To find a domain name, you can check some of the sites like Godaddy.com, Bluehost.com, etc., and purchase your desired domain name. Make sure the domain name is easy to pronounce but unique at the same time. A unique domain name will help your business stand out and can help you in your marketing efforts.
- Inspect your page URL
For any SEO strategy, keyword research is usually the first step. Make sure your web pages are optimized for different keywords. It is also important to keep your URL address brief and relevant for your visitor to tell what your website is all about. Also, give importance to the title tag and describe your domain. Use meta description to introduce your brand in a short paragraph to give the visitor a better understanding of the brand.
- Find and use appropriate keywords
SEO is pretty much based on keywords and plays an important role in driving traffic to your website. There are 3 types of keywords: generic, broad match, and long tail, each of them attracting a different amount of traffic. Your job is to mix different types of keywords to drive traffic to your website. While optimizing your website, don’t forget to include location to get local searches and clients. You also need to use keyword phrases in the image description which will boost your search.
- Check your website’s functionality
Another important thing to consider is the website’s functionality. If possible, go through your website manually to check if it’s functioning well. The functionality includes contact forms, broken links, website speed, and web responsiveness. After a thorough check, check your website’s design for easy and intuitive navigation. Make sure there is a well-structured layout and good contrast between the texts and proper background colors.
- Get ready with your content
High-quality content is one of the factors that will rank your website higher in the SERPs. So, pay special attention to publishing quality and keyword-rich content. While preparing your website’s content, remember that not every piece of content is valuable and will attract your audience. You need to understand your niche audience and tailor content that will suit their needs. Easier said than done, you also need to invest your time in planning out a content strategy. This will help you to stay on track with the types of content or blogs you need to write for your audience.
- Build links
After preparing proper content, the next important factor is to build proper links. For this, you need to build proper backlinks by picking relevant websites. Using links from trusted websites will attract a high amount of traffic and will make your website authentic as well. In the SEO world, you can also earn links by helping people. To start with, you can share valuable insights, guides, and free tools and in return, they can mention you on their websites. You just need to create content that will want people to link to.
You’re All Set!
These were some of the tips that can help you to make your website SEO ready. We hope these points will help you to build an online presence and make your SEO journey a success.
If you have any other suggestions, please let us know in the comments below.