CM-Elevate Programme, Meghalaya

Revolutionizing Entrepreneurship in Meghalaya: A Unified Digital Platform for the CM-Elevate Programme

Empowering Aspiring Entrepreneurs with Seamless Application, Approval, and Support Through a Comprehensive Web Portal and Dedicated Helpline

Problem/Challenge:

“The Government of Meghalaya’s CM-Elevate Programme aimed to foster entrepreneurship by providing financial assistance, mentorship, and training to aspiring entrepreneurs across the state. However, the existing application and approval processes were complex and time-consuming, hindering the program’s reach and efficiency. The government needed a robust, user-friendly digital platform to streamline the entire process, ensuring transparency and accessibility for all stakeholders, including beneficiaries, government departments, and financial institutions.”

Solution Implemented:

Marketing Wire developed a comprehensive web application portal that served as the central hub for the CM-Elevate Programme. This platform featured:

  • Unified Application and Approval System: A streamlined online system enabling beneficiaries to apply for financial assistance and support, and allowing government departments and banks to efficiently monitor and approve applications at all levels, including ground-level employees.
  • Multi-Stakeholder Access: Secure and role-based access for beneficiaries, government officials, bank representatives, facilitating seamless collaboration.
  • Real-Time Application Tracking: A transparent system for beneficiaries to track the status of their applications.
  • Automated Notifications and Alerts: Timely updates and reminders for all stakeholders.
  • Dedicated Helpline Support: A cloud-based helpline system with VoIP integration, providing timely assistance to beneficiaries and addressing their queries in their respective regional languages.
  • Data-Driven Reporting and Analytics: Integrated tools to track program performance, generate insightful reports, and facilitate informed decision-making.

We also provided a dedicated helpline support team, trained to handle beneficiary inquiries and ensure seamless communication and support.

Quantifiable Results:

  • Significantly reduced application processing time, accelerating disbursement of funds.
  • Improved transparency and accountability in the application and approval process.
  • Enhanced collaboration and communication among beneficiaries, government departments, and financial institutions.
  • Provided support and ease of application to over 30,000 applicants through the dedicated helpline.

PROJECT

CM-ELEVATE Unified Platform

CLIENT

Government of Meghalaya, Planning Department

DATE

September 2023

© 2025. Marketing Wire

© 2025. Marketing Wire

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