According to an article, the human brain can process visuals up to 60,000 times faster than text. People loves content when it is visually appealing. Similarly, when it comes to marketing, visual contents are more engaging and interesting for the users. To put it in simpler words, visual content marketing is all about using engaging visuals to make your content more appealing to the users.
In today’s blog, we’ll cover up the importance and the types of visual content that the marketers can use to enhance a content in a much better way.
What Is Visual Content Marketing?
The use of catchy and attractive images that appeals your customers while selling your products, services or experience can be termed as a visual marketing. Use of colors and design in any media can also be included in this kind of marketing.
You can use it to create educational or entertainment materials as it can easily grab your target audience’s attention. Visual contents can also help you to easily solve any kinds of issues related to your products and services.
Types Of Visual Content
Be it a small or big business, as a content marketer, you can use any of these visual content marketing ideas to level up your business content:
Recently, videos have been a great way to promote your products or services to your audiences. You can practically demonstrate anything through a video by simply adding images, illustrations or even add up a written instructions.
Today, marketers have a pool of options while creating a video content. According to your marketing goals, you can easily choose any method that suits best for you.
For example, most of the social media platforms, like Snapchat, Facebook, Instagram allow you to post video stories that disappear after 24 hours. You can use this method for a quick and short content that speaks directly to your audience. This is also a great way to stay connected and be in the moment with your audience
Photos are another great option in visual content marketing strategy. One good photograph can speak a thousand words. Use it as an eye-candy for your readers.
While using photos in your content marketing strategies, ask yourself ‘How can we show off our products/services? and ‘How can we make it visually appealing to direct our message/offerings to the audience?
Photographs can also enhance your brand. For this, you can use a human face for your brand for giving it a more humanly touch. You can also use a specific background to associate your customers with your brand.
Creating an illustration or animation and adding them to your blogs will help to capture your audience’s attention, thereby creating greater engagement.
You can build your personal brand mascots or characters which is one of the best ways for long term engagement of your customers.
While incorporating illustrations or any other kind of animations, remember to find styles that suits your brand, brand values, message and most importantly your target audience.
Infographics are visual vehicles which can simplify a complicated content with the use of graphic designs. They are valuable and versatile that can effectively communicate your message, so infographics require a high quality content.
To create an effective and engagement infographic, Business2Community.com has given the following tips.
- Develop a sensible, easy-to-follow flow of information
- Use a palette of three colors with contrasts
- Select similar styles and proportions of type
- Keep text concise and legible
- Create balance by using negative space
- Make sure to always cite your sources
Also read: Components Of A Content Marketing Strategy
Why Is visual content Marketing Important?
Here are some of the ways visual content marketing can help you market your content in a better way:
- Raise brand awareness
Visual content marketing is one of the best ways to engage your customers as they can retain the information better with images, videos and other visuals. If you want your customers to remember your brand, create an appealing visual content. This way, they’ll not only remember the content but associate themselves with your brand
Another approach is you should also check your company’s website and its landing pages and try to update it with attractive visuals.
- Drive website traffic
Another benefit of incorporating visuals in your content marketing strategy is that it increases website traffic. For this reason, most of the marketers consider videos a part of the marketing strategy.
Don’t hesitate to add videos due to budget or any other concerns. Video production is a bit expensive, but it will surely attract more visitors to your website.
- Improve conversion rates
All your marketing efforts should ultimately lead you to a better site traffic, brand awareness and customer engagement. A successful visual marketing can go a long way, if planned effectively.
Visuals such as a video content have proven to be one of the driving force in increasing the conversion rates. The 2018 Wyzowl Video Marketing Statistics Report found that a brand’s video influences 81% of viewers to buy a product or service. So, you can see how an effective visual content can help you in better conversions.
Visual content creation and content writing goes hand in hand. Along with a good content planning and promotion, you can create a great content marketing strategy.
Compelling visuals combined with an effectively written content can work wonders and help you achieve greater results.
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