“Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on.”- Serena Williams
8th march is celebrated every year as International Women’s Day, a day solely dedicated to celebrate the presence and achievements of all the women. #ChooseToChallenge is the 2021’s theme, where women can challenge anything that is holding them back and rise to glory.
With the popularity of various social media sites, the celebration is acknowledged globally. Over the last few years, brands have been actively joining the celebration. They are taking this opportunity to organize good social media campaigns where they try to talk about gender parity. Here are some of the brands that are running Women’s Day campaigns on social media:
Think and ponder on this social experiment conducted by Paytm with a view of highlighting the gender parity that exists in the society
On the occasion of #InternationalWomensDay, we invited 30 people to participate in a social experiment.
The results, were striking. pic.twitter.com/rDWjWGDvy4
— Paytm (@Paytm) March 6, 2021
Keeping in mind the theme of Women’s Day 2021, iVolunteer came up with #ChooseToChallenge- Social Media Cards. For further information check the link
This Women’s Day, join us in a worldwide campaign #ChoseToChallenge.
Step 1: Register at https://t.co/5LkJ5leRVZ
Step 2: Our representatives will get in touch with you. You will have to share your picture (preferably portrait) and quote for which you Choose To Challenge pic.twitter.com/Fl4rZgArDR
— iVolunteer (@iVolunteerIndia) March 2, 2021
Vivel India came up with a great initiative which enforced the need to encourage young girls to be confident and nurture their freedom.
- Pantene India
Pantene India however came up with an open letter with a message for all the free and confident women out there.
Let your hair stay free and fly high just like you ❤️
Share this #PanteneOpenLetter with someone who you needs to hear this.#HappyWomensDay#InternationalWomensDay#WomensDay#WomensDay2021 pic.twitter.com/3lXPIPVvkX
— Pantene India (@Pantene_India) March 8, 2021
- VLCC India
In order to show women empowerment with real women, VLCC initiated #VLCCChangemakers, where they aim to discourage stereotyping and make a change in the society.
Stand up for your rights and what’s right whenever you get the chance. This International Women’s Day, VLCC women are turning into #VLCCChangemakers. Women at VLCC run the show for us, and we discourage stereotyping against #women in any form. We’re standing up for what’s right. pic.twitter.com/swo66v41Ha
— VLCC India (@VLCCindia) March 7, 2021
This women’s day, MeeMee India is running a contest where women can share messages and win exciting coupons.
On this #InternationalWomensDay…
1). Extend your support by sharing a picture as shown above (using a pen, a crayon or paint etc) with a message to every women
2). Follow @MeeMeeIndia and tag 3 more of your mommy friends
Best expressions win exciting coupons pic.twitter.com/KJAMer6Jzf
— MeeMee (@MeeMeeIndia) March 8, 2021
These were few of the brands that are using social media as a way to run iconic Women’s Day campaigns. Let us know if there are any other campaigns that need to be added in the list.